The Dirty Tricks of Pricing: PRICE ISN'T THE PROBLEM Format:Ebook into the feelings and patterns

into the feelings and patterns that cause the behavior in the first place

with no complicated language

too afraid of being the bad one

Not because they are the loudest or the most decorated

This book is about how that works and how to build it deliberately

The Dirty Tricks of Pricing: PRICE ISN'T THE PROBLEM Format:Ebook into the feelings and patternsPricing breaks more businesses than bad products ever will. This book is about why that happens and what to do about it. It covers the full picture of how price works in the real world, not in theory, not in classrooms, but in actual rooms where money changes hands and people decide what something is worth. The book is built in five parts. The first part looks at what happens to a business, and to the person running it, when price gets cut. Cheap