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Shopify Rich Snippets for SEO Package share-a-sale-pixel colorful and dynamic Deli demoRich Snippets (also known as Rich Results) are normal Google search results with additional information shown. This additional information is usually pulled from Structured Data found in a pages HTML. Why are Rich Snippets Important? The vast majority of Google search results show the same 3 pieces of data: Title tag Meta description URL What's included Local business schema markup Restaurants schema markup TV episodes schema markup Book schema markup