Private Label: Turning the Retail Brand Threat Into Your Biggest with its qualities of mystery

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Private Label: Turning the Retail Brand Threat Into Your Biggest with its qualities of mysteryAuthor: Keith Lincoln Category: Business & Finance Language: English Publisher: Kogan Page Publication date: January 28, 2008 Private labels, also known as "store brands" or "house brands," have long been associated with inexpensive name brand knockoffs. In recent years, however, retailers have begun marketing higher quality products under their private labels. The result has been a huge increase in the market share of private label brands. Of every