Amika Big Hit: Volumizing Shampoo Detangling 7x more hydration

7x more hydration

Sea Buckthorn - one of the most potent natural ingredients on the planet

spray into towel-dried hair at the roots

You'll be captivated by its lightweight texture and dreamy mousse feel

Long-lasting benefits: reap the benefits of this overnight treatment mask for 4 washes*

Amika Big Hit: Volumizing Shampoo Detangling 7x more hydrationWhat is Big Hit: Volumizing Shampoo? hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day* with weightless moisture thatll send limp, lifeless hair home.* *Based on a professional evaluation of 32 subjects. Who it's for? Fine medium hair types (1 3a) Why it's special? This volume deserves an encore. big hit shampoo is packed with volume enhancing ingredients to turn up the volume without drying or