Experimentation Matters: Unlocking the Potential of New Technologies for Innovation The narrative includes captivating sidebars

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Experimentation Matters: Unlocking the Potential of New Technologies for Innovation The narrative includes captivating sidebarsAuthor: Stefan H. Thomke Category: Business & Finance Language: English Publisher: Harvard Business Review Press Publication date: August 5, 2003 Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation is limiting. New technologies including computer modeling and simulation promise to lift that constraint by changing the