Evaluating Public Relations: A Guide to Planning, Research and Measurement A Faster Lab in 5

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Evaluating Public Relations: A Guide to Planning, Research and Measurement A Faster Lab in 5Author: Paul Noble Category: Business & Finance Language: English Publisher: Kogan Page Publication date: June 3, 2014 Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their